Useful links Dr. Tony Curtis - Consultant
Tony has more than 40 years of ‘Aroma Trades’ industry experience, 25 of those with Bush Boake Allen (now part of IFF) where his work covered aroma materials R&D, Quality Assurance & Regulatory Affairs for flavours, spices, essential oils, oleoresins, juices, food colours and compounded perfumes.
Tony has been teaching ‘International Marketing’ and ‘Marketing for Engineers’ at both undergraduate and postgraduate levels for 20 years at the University of Plymouth. He is Director of ‘Aroma Trades Studies’ at the University of Plymouth and has run Perfumery workshops in Europe, North America and India.
Tony’s PhD was for work on sesquiterpene aroma materials from Indian turpentine.
Areas of specialism
Tony has specialised in consultancy, writing, industry training and university teaching in two main areas:
Aroma Trades Studies
The ICATS distance-learning course provides a cost-effective, flexible component in the training of professional staff. It provides a global view of the Aroma Trades industry so that individuals can improve their performance and fit their role into a broader company and industry context. Read more...
Marketing for Engineers, Scientists and Technologists
Tony has over 17 years of experience teaching marketing to undergraduate and postgraduate engineering and science students. Increasingly, employers are expecting their technical staff to be multifunctional and understand not only their science but also the organisations’ customers and markets. New product development is more than just making products that work. In competitive international markets they have to be what customers want, at a price they are prepared to pay: technology in a marketing business context. Read more...