Useful links Publications
Books
'Marketing for Engineers, Scientists and Technologists', April 2008 (reprinted October 2008), Wiley.
'Marketing in Practice' 2008, Butterworth Heinemann official CIM Coursebook.
'Marketing Management in Practice' 2009 (with John Williams), Butterworth Heinemann official CIM Coursebook
'Introduction to Perfumery' (with David Williams) 2nd edition (2002), Micelle Press
'Sense and Scent: An Exploration of Olfactory Meaning', Edited Martin & Ringham. Chapter 3 'The Development of Odour Language between professionals in the Aroma Trades Industry', Philomel, 2004.
'Management for Engineers': Editor M. Payne, (Contribution Chapter 22: Marketing), Wiley 1996 (second edition 2005, joint with Elly Sample))
'Business Functions: an active learning approach', Blackwell & Open Learning Foundation, 1998, (joint with L. Butel, J. McIntyre, J. Pearce, S. Rainbow, D. Smith and C. Swales)
'Business & Marketing for Engineers and Scientists', 1994, McGraw-Hill
Papers
'Aroma Trades Studies for the 21st Century: an overarching framework of skills and knowledge for flavour and fragrance industry professionals', Perfumer and Flavourist, March 2009
'Introduction to Perfumery' one day workshop delivered at IFEAT conference Montreal, September 2008, published in the proceedings.
'Why fragrance products', paper delivered at IFEAT conference Budapest, October 2007, published in the proceedings.
'Clean up or Cleaned Out – New product evaluation process.' Product development feature IEE Engineering Management June/July 2004. Joint with Naren Gupta.
'Technology driven or market led: the new product development trap', Engineering Management Journal, August 2000, Institution of Electrical Engineers
1998 'Consumer perceptions of safety', Conference proceedings 'Active Ingredients', 1998, Paris
'Training and continuing professional development in the Aroma Trades', Proceedings, Sevilla 97, International Conference on Aromas and Essential Oils, International Federation of Essential Oils and Aroma Trades, Seville, 1997, (Joint with A. Reece-Pinchin).